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The building and construction industry has been ranked according to the value it places on creative roles
Construction has been ranked as one of the industries most likely to invest in in-house creative roles, according to new analysis.
Analysing data from LinkedIn, the report by communications agency Warbox ranks the creative headcount of design-related roles across a number of UK companies in industries traditionally perceived as less creative.
The data has been compared to overall headcount as a means of determining which sectors place the highest value on creativity within the workforce.
The report found building and construction came in second place, with an average creative headcount of 12.29%.
Healthcare claimed the top spot, with an average creative headcount of 17.87%, while the food and beverage industry was in tenth place at 3.23%.
| Rank | Industry | Average creative headcount (%) |
| 1 | Healthcare | 17.87 |
| 2 | Building and Construction | 12.29 |
| 3 | Homeware and Interiors | 11.12 |
| 4 | Fashion | 9.52 |
| 5 | Manufacturing | 8.15 |
| 6 | Electronics | 7.71 |
| 7 | Energy and Utilities | 6.23 |
| 8 | Hospitality | 4.56 |
| 9 | Accounting and Finance | 3.58 |
| 10 | Food and Beverages | 3.23 |
Mark Fensom, director at Warbox, said: “It’s interesting to see which industries are placing a higher value on creative talent in 2024. Creativity fosters innovation, enabling businesses to adapt to evolving market demands and remain competitive which is key when it comes to running a successful business.
“Even those industries with a perceived lack of need for creative roles…could benefit from hiring creative talent – it’s important for businesses to realise that creativity can unlock fresh perspectives and offer unique solutions to business challenges.”
