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Empowering the next generation of built environment leaders to deliver sustainability goals
Achieving net zero objectives will require sustainability champions to be given “accountability” and “power”, as opposed to just being a “token gesture”, according to Graeme Larsen FCIOB, associate dean of sustainability at the University College of Estate Management (UCEM).
Larsen was speaking at a recent CIOB People and Construction Management webinar, in association with UCEM, which convened experts from industry and academia to discuss the sustainability skills challenges facing the built environment sector.
Discussing the value of job titles, Larsen said: “You could have someone doing a sustainability champion role, but they do not even need the title. They could just be doing that role. It is the action that is important.
“If giving them that title and a particular position in the organisation helps, then fantastic. But it is more about the action that person can take, and then having the power to bring about some change and do some good.”
Positive recognition
However, Rachel Bannon-Godfrey, vice president, SDG impact leader at Stantec, insisted that sustainability-related job titles often give a voice to emerging professionals in the industry.
“Being given that platform and that title does give younger professionals access to discussions that maybe they would not otherwise have,” she said.
“If that’s what it takes – giving someone a title – then let’s do it. Let’s give everybody titles to draw attention to the fact that we do have sustainability champions, and this is something that person is dedicated to.”
Bannon-Godfrey added that recognition of effort is crucial to ensure that sustainability roles are valued.
“We sometimes feel like we are coming up against a brick wall,” she explained. “[It is important to] give folks that wind underneath their sails or whatever it takes to get them to persevere if they come across somebody saying ‘no’ or somebody who is not listening. If it is a job title that gives you that energy and that momentum, then so be it.”
The webinar is free to watch on demand here and qualifies for one hour’s CPD credit for those who watch it before 4 June.
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Many big companies claim to be sustainability advercats and constantly send through various posters advertising the fact. By requesting that the site management team print lots of them out and laminate them stick around site. With some even stipulating that posters are always affixed with double sided tape.
But none have spotted by far one of the easiest and most effective ways for the industry to become more sustainable. Which is by insisting that ALL wooden pallets are put together with screws, rather than massive shot fired ridge nails. This would enable end users to dismantle and reuse, and much of it would be used or taken home by the site workforce. After all they are builders. But pallets that are not, could be still taken apart and loaded into skips in a much more efficient way. Which would save a fortune on skips and greatly reduce the amont of skips needed..
Whilst I understand that some companies have return policies, they are mostly for the heavier euro pallets, which are also the only type recycling companies are wanting.
But I suppose the highly paid sustainability managers of thr biggest companies will do nothing and instead continue to Email across more posters for laminating to advertise their green credentials and sending out surveys asking if it’s possible to get to work on a bicycle. Job done..